Samsung Design [Open Lab]
How should AI technology exist
to improve people’s quality of life?
The story of LUNA
Future concept project ‘Luna’ is a proactive product that understands our daily life and responds in advance. Designed as a lighting object that naturally blends into the home, it becomes an AI companion for everyday life.
Through expressive movements and diverse reactions, [Luna] communicates with people on an emotional level.
Self Care
Luna helps users build healthier lifestyles by providing wellness reminders, supporting daily routines, and offering personalized recommendations based on individual habits.
Memory & Music
Luna remembers important moments, personal preferences, and daily memories while creating personalized experiences through music and contextual recommendations.
Home Care
Luna works with connected devices to manage the home environment, improving comfort, safety, and convenience through proactive AI assistance.
The Making of Luna
Luna was created through extensive research into the future of AI and human-centered design. From the earliest stages of development, the team explored how AI could better understand people, build meaningful relationships, and create positive benefits in everyday life.
Every detail—from design philosophy and interaction to user experience—was carefully refined through continuous experimentation and collaboration. Luna represents Samsung’s commitment to exploring new possibilities for future AI companions.
A Step Toward
Samsung’s Future
More than a concept product, Luna represents Samsung’s future vision for AI and human-centered design. It demonstrates how intelligent technology can move beyond responding to commands and become a trusted companion that understands people, anticipates their needs, and naturally integrates into everyday life.
Luna is not simply a glimpse of a future product—it is a statement of Samsung’s design direction. Through continuous innovation, thoughtful design, and meaningful human experiences, Luna inspires new possibilities for AI-powered living and serves as a foundation for the next generation of Samsung’s products and services.
We hope Luna becomes a meaningful milestone in shaping Samsung’s future, opening new opportunities for design innovation and creating AI experiences that enrich people’s everyday lives.
This is a metaphor for our vision of AI.
This is what we call the human side of technology.
